‘Metrics’ and ‘monetization’ don’t have to be dirty words

Here is an interesting speech from GDC in San Francisco. Laralyn McWilliams, VP of iWin, before director of Free Realms, talks about “Why Game Designers Should Care about Metrics”.

Check out this video and learn about metric driven game design.


BTW: This is how we do it in my current company Bigpoint as well J